Released on = June 11, 2007, 4:56 am

Press Release Author = AdaptiveBlue

Industry = Software

Press Release Summary = Connected Innovators are spotlighted at the Supernova2007
Conference and recognized for creating exciting emerging technologies.

Press Release Body = Livingston, NJ - 06/11/2007 - AdaptiveBlue, the smart browsing
company, was selected as a Supernova 2007 Connected Innovator.

The Supernova Connected Innovators program, co-hosted by TechCrunch, recognizes
compelling emerging technologies likely to make an impact on the connected future.
From a record number of applicants this year, Supernova organizer Kevin Werbach and
TechCrunch founder Michael Arrington selected only twelve companies to highlight.

The Connected Innovators showcase will take place on June 21 at the Westin St.
Francis during the conference general sessions.

AdaptiveBlue recently announced its new version of the popular BlueOrganizer
extension for Firefox. BlueOrganizer Denim features the breakthrough BlueMenu and
SmartLinks technologies that help users experience a smarter, more contextual and
more personalized Web.

BlueOrganizer automatically recognizes things like books, wines, travel destinations
and offers contextual shortcuts between favorite sites. BlueOrganizer can instantly
send books to an Amazon Wishlist, find wines with similar taste on Wine.com, or
lookup maps on Google -- all from one simple, personalized menu. This version
eliminates the need for right-clicking, and introduces a time-saving BlueMenu
option, which is accessible directly from the Firefox toolbar.

BlueOrganizer Denim also debuts SmartLinks, which offer BlueOrganizer users the
ability to publish structured content on their web sites, blogs and social networks.
In addition to the regular link, each SmartLink contains a set of contextual
shortcuts to related information. And since SmartLinks work in any browser with or
without the BlueOrganizer, SmartLink publishers bring the power of context,
semantics and relevance to anyone who visits their site.

"The 12 innovators were selected from an impressive number of exciting ventures;
it's an promising reflection of the current state of innovation in our industry,"
stated Kevin Werbach, Supernova founder and assistant professor at Wharton.
"Bringing this group together with industry influencers will only help drive the
development and impact of technology's next big thing. This is what Supernova is all
about."

Supernova unites business, government, and technology thought leaders to understand
how decentralization and pervasive connectivity are changing our world.

More information on Supernova and the full list of Supernova 2007 Connected
Innovators can be found at www.supernova2007.com.

Links:

SmartLinks Demo Page - http://tinyurl.com/3xn4um

BlueOrganizer Denim release notes - www.adaptiveblue.com/releases.html

Screen shots: www.flickr.com/photos/adaptivebluepr

Firefox 2.0 Showcase - https://addons.mozilla.org/firefox/recommended

About AdaptiveBlue

AdaptiveBlue, www.adaptiveblue.com, is the smart browsing company founded by Alex
Iskold in early 2006. The vision of AdaptiveBlue is to invent new browser
technologies that leverage semantics and attention to power better online
experience. Their keystone product, BlueOrganizer, has over 650,000 downloads and is
a recommended Firefox add-on. AdaptiveBlue has recently raised series A from Union
Square Ventures.



Web Site = http://adaptiveblue.com

Contact Details = Julia Iskold
julia.iskold@gmail.com
http://adaptiveblue.com
The Smart Browsing Company